Expanding East African Market and Highlighting Brand Strength——Our Company Shines at the 8th Kenya International Industrial Exhibition with Remarkable Achievements

Recently, the 8th Kenya International Industrial Exhibition successfully concluded at the Sarit Expo Centre in Nairobi, Kenya. Held from September 4 to 6, 2025, the exhibition gathered more than 200 high-quality enterprises from Shandong, Henan, Zhejiang, Fujian and other regions of China as well as local Kenyan enterprises, with an exhibition area of over 5,000 square meters. As a highly influential professional industrial exhibition in East Africa, it provided a valuable platform for enterprises to explore overseas markets and strengthen international cooperation. Our company actively seized this important opportunity to expand overseas markets, made a wonderful appearance with core products, gained extensive attention from customers at the exhibition, and achieved an excellent result of an intended transaction volume of 900,000 US dollars.

To fully demonstrate the company's product strength and brand image, we carefully arranged 2 standard booths at this exhibition and selected 2 experienced business backbones to form an exhibition team, providing professional and detailed product explanations and business consulting services for overseas customers. On the booth, the company focused on displaying a variety of core steel products such as color-coated steel, galvanized steel, hot-rolled steel and cold-rolled steel. With their excellent quality, stable performance and characteristics suitable for the industrial construction needs in East Africa, these products attracted the attention of numerous exhibitors and merchants as soon as they were displayed.

During the exhibition, our booth was crowded with people, and there was an endless stream of merchants consulting and negotiating. The exhibition team always answered every customer's questions about product specifications, performance parameters, delivery cycles and cooperation models with full enthusiasm and professional literacy, and provided customized solutions according to the actual needs of customers. According to statistics, within three days of the exhibition, the company received more than 80 intended customers from Kenya and surrounding regions. Many of these customers expressed strong cooperation intentions after in-depth on-site communication, and finally reached an intended transaction volume of 900,000 US dollars, laying a solid foundation for the company to expand the East African market.

This participation not only successfully brought our company's products and brand into the vision of the East African market, but also built an important bridge for communication, exchange and cooperation negotiation with local and surrounding enterprises. In the future, the company will continue to uphold the business philosophy of "quality first, customer foremost", seize the development opportunities of overseas markets, continuously deepen the international market layout, constantly improve product competitiveness and brand influence, and take more solid steps towards the goal of global business expansion.